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Francisco Javier Ruiz Collantes

Full Professor UPF

Francesc Xavier is a Doctor in Information Sciences from the Universitat Autònoma de Barcelona, Full Professor of the Department of Communication at the Universitat Pompeu Fabra.

He is the Academic Director of the Master's Degree in Strategy and Creative Brand Management at the Barcelona School of Management and a teacher of the Master's Degree in Political and Institutional Communication at the Barcelona School of Management. His research area is the analysis of persuasive messages, especially those related to advertising, branding, and political communication.

UPF Research


  • Management, Law, Society & Humanities

  • Doctor, Arts and Humanities, Communication, journalism and translation


Actividad Investigadora y transferencia

  • RUIZ COLLANTES, F. J., SOFƍA CABEZAS, A. (2022). Populist discourses and conflicts of democratic legitimacy: the Bolivian political crisis of 2019. Journal of Political Ideologies.
  • RUIZ COLLANTES, F. J. (2021). From populism to democratic legitimism: towards a radical reconsideration of populism as a political category. Journal of Political Ideologies.
  • WILCHES TINJACƁ, J. A., RUIZ COLLANTES, F. J., GUERRERO SIERRA, H. F. (2021). Estados en pandemia y narcopopulismos reinventados: consolidación del ā€œnarcoā€ como orientador de sociedades ilegales, pero legĆ­timas. AnĆ”lisis PolĆ­tico.
  • RUIZ COLLANTES, F. J. (2019). Narrativas de la crisis económica: el nacionalneoliberalismo en la publicidad espaƱola (2008-2017)*. Palabra Clave.
  • GILI FERRƉ, R., PONT SORRIBES, C., RUIZ COLLANTES, F. J. (2018). Combinación de frames y estructuras narrativas: una nueva propuesta metodológica aplicada a la VĆ­a Catalana 2013. Estudios sobre el mensaje periodĆ­stico.
  • RUIZ COLLANTES, F. J. (2019). La construcción del relato polĆ­tico: crear historias para ganar votos. Universitat Autònoma de Barcelona.