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UPF Barcelona School of Management

Ricard Bonastre
MASTERCLASS: AI APPLIED TO TODAYā€™S MARKETING

Did you know that 98% of marketing executives in Spain invested in AI in 2024? Join our masterclass and discover through real case studies how artificial intelligence is transforming customer acquisition, conversion, and retention processes.

See you on June 3!
Sixteen masters ranked by the EdUniversal ranking 2022
Sixteen masters ranked by the EdUniversal ranking 2022
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INFORMATION SESSIONS
INFORMATION SESSIONS
Register here
Master of Science UPF-BSM
ANALYTICAL, STRATEGIC, RIGOROUS AND HIGHLY PRACTICAL
Discover our Masters of Science

Our programs by area

Programas Derecho UPF-BSM

Derecho

Masters of Science

Masters of Science

Business Administration and Management

Business Administration and Management

Accounting and Finance

Accounting and Finance

Communication, Journalism and Translation

Communication, Journalism and Translation

Creativity and Technology

Creativity and Technology

Law, Politics and Public Management

Law, Politics and Public Management

Economics, Health Management and Science

Economics, Management and Health Sciences

Marketing and Branding

Marketing and Branding

Human Resources

Human Resources

Executive Education

Executive Education

Research and innovation with social impact

We understand investigation as an activity associated with entrepreneurship, problem solving and disruptive creation.

UPF-BSM ChairsUPF-BSM ObservatoriesCase centerStudiesWorking papersPublications
Research and innovation with social impact
Research and innovation with social impact

Why select us?

Why you should choose us

EQUIS & AMBA accredited. Management school of excellence

QUALITY AND RANKINGS
Why you should choose us

EQUIS & AMBA accredited. Management school of excellence

QUALITY AND RANKINGS
The No. 1 Spanish University 143rd in the world THE RankingĀ - 2020

1st Spanish University, 143rd worldwide. THE 2020 Ranking

QUALITY AND RANKINGS
Alumni Network: more than 25,000 former students

Alumni Network: more than 25,000 alumni.

Talent ecosystem