Alexandra Theben is Assistant Professor at the UPF Barcelona School of Management, in the Department of Management, Law, Society & Humanities and Director of the Master of Marketing.
Her current research lines focus on the sociotechnical implications of digitalisation and the use of novel technologies, including artificial intelligence, in organisational settings as well as consumer behaviour. She received a PhD in Information and Knowledge Society at the Open University of Catalonia, studying the impact of online marketing on children’s behaviour.
Prior to her position at UPF-BSM, Alexandra worked as a consultant to European public institutions. She took part in more than 15...
- Business & Management Strategy
- Doctorate in Information and Knowledge Society
- Master Of Science, Social and Legal Sciences, Law, politics and public management
- Postgraduate, Social and Legal Sciences, Law, politics and public management
- Master Universitario, Social and Legal Sciences, Law, politics and public management
- Graduate, Social and Legal Sciences, Law, politics and public management
Director
- Master in Marketing
Professor
- Executive MBA (EMBA)
- Full Time MBA
- Full Time MBA in english
- Online Master in International Business
- Clone of Full Time MBA
- Faculty, Management, Law, Society & Humanities - UPF Barcelona School of Management
- Researcher - Universitat Oberta de Catalunya
- Consultant - Open Evidence
Actividad Investigadora y transferencia
- THEBEN, A. D., VON SCHUCKMANN, J. (2025). Consumers on FIRE. How the Financial Independence, Retire Early (FIRE) movement affects consumption behaviour. An exploratory study.. Qualitative Research in Financial Markets , Barcelona, EspaƱa.
- BOU ARAGONES, B., THEBEN, A. D., VON SCHUCKMANN, J. (2025). Micro influencers, mega impact: How TikTok influencers shape sustainable travel choices. Journal of Marketing Communications, Gran BretaƱa.
- THEBEN, A. D., BOU ARAGONES, B., VON SCHUCKMANN , J. (2025). Micro influencers, mega impact. How TikTok influencers shape sustainable travel choices. Journal of Marketing Communications, Barcelona, EspaƱa, Timor Oriental.
- THEBEN, A. D., PLAMENOVA DJOUROVA, N., FREIRE, A. (2023). The ānew currency of the futureā: a review of literature on the skills needs of the workforce in times of accelerated digitalisation. Management Review Quarterly.
- THEBEN, A. D., FOLKVORD, F., SNELTING, F., ANSCHUTZ, D., HARTTMAN, T., VERMEULEN, I., LUPIĆĆEZ VILLANUEVA, F. (2022). The effect of source type and protective message on the critical evaluation of news messages on Facebook: an experimental study in the Netherlands. Journal of Medical Internet Research.
- THEBEN, A. D., FINK, R., FOLKVORD, F. (2022). Playing with fruit: an experimental study to test the effectiveness of an online advergame to promote children's fruit intake. Appetite.
- BERTORELLO, D., BRICHETTO, G., FOLKVORD, F., THEBEN, A. D., ZARATIN, P. (2022). A Systematic Review of Patient Engagement Experiences in Brain Disorders. Patient Related Outcome Measures.
- THEBEN, A. D., FOLKVORD, F., HAGA, G. (2021). The effect of a serious health game on children's eating behaviour: cluster-randomized controlled trial. JMIR Serious Games.
- THEBEN, A. D., PEĆA-LOPEZ, I., ARANDA JUĆREZ, D., LUPIĆĆEZ VILLANUEVA, F., PORCU, F. (2021). ParticipaciĆ³ i ciutadania activa dels joves a travĆ©s d'Internet i les xarxes socials. Un estudi internacional. BiD Textos Universitaris de Bibliotecnomia i DocumentaciĆ³, EspaƱa.
- THEBEN, A. D., VELTRI, G., LUPIĆĆEZ VILLANUEVA, F., FOLKVORD, F., GASKELL, G. (2020). The impact of online platform transparency. Cambridge Core Behavioural Public Policy.
- THEBEN, A. D., GERARDS, M., FOLKVORD, F. (2020). The effect of packaging colour and health claims on product attitude and buying intention. International Journal of Environmental Research and Public Health.
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- THEBEN, A. D., GUNDERSON , L., LOPĆZ FORĆS, L., LUPIĆĆEZ VILLANUEVA, F., MISURACA, G. (2021). Challenges and limits of an open source approach to Artificial Intelligence. European Parliament, Luxemburg, Luxemburgo.
- THEBEN, A. D., LUPIĆĆEZ VILLANUEVA, F., MONTEALEGRE OLAYA, A., BOGLIACINO, F., LECLAND, I., CHARRIS DOMINGUEZ, R., SOKOLYANSAKAYA, A., ... GASKELL, G. (2020). Behavioural study on advertising and marketing practices in travel booking websites and apps. European Comission, BĆ©lgica.
- THEBEN, A. D., LUPIĆĆEZ VILLANUEVA, F., GASKELL, G., LECLAND, I., SOKOLYANSAKAYA, A., VITIELLO, S., TIGOVA, O., ... FERNĆNDEZ MUĆOZ, A. (2020). Consumer preference and perception of specific categories of tobacco and related products. European Comission, BĆ©lgica.
- THEBEN, A. D., DEVAUX, A., DESHPANDE, A., FOLKVORD, F., MERANTO, S., PORCU, F., RICHARDSON GOLINSKI, T., FEBRER, N., TAYLOR, J., STEWART, K., HARSHFIELD, A., HOORENS, S., ... LUPIĆĆEZ VILLANUEVA, F. (2019). Media Literacy and Online Empowerment issues raised by Algorithm-Driven Media Services. European Comission, BĆ©lgica.
- THEBEN, A. D., FAULĆ, C., STEWART, K., PORCU, F., TAYLOR, J., BARUCH, B., FOLKVORD, F., NEDERVEEN, F., DEVAUX, A., ... LUPIĆĆEZ VILLANUEVA, F. (2018). Study on the Benefits and Drawbacks of Remote Voting. European Comission, BĆ©lgica.
- THEBEN, A. D., PORCU, F., PEĆA-LOPEZ, I., LUPIĆĆEZ VILLANUEVA, F. (2018). ). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. European Comission, BĆ©lgica.
- THEBEN, A. D., PORCU, F., PEĆA-LOPEZ, I., LUPIĆĆEZ VILLANUEVA, F. (2018). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. Annex 1 Inventory of Good Practices. European Comission, BĆ©lgica.
- THEBEN, A. D., PORCU, F., PEĆA-LOPEZ, I., LUPIĆĆEZ VILLANUEVA, F. (2018). Study on the Impact of the Internet and Social Media on Youth Participation and Youth Work. Annex 2 Case Studies. European Comission, BĆ©lgica.
- THEBEN, A. D., CODAGNONE, C., LUPIĆĆEZ VILLANUEVA, F., GASKELL, G., TORNESE, P., VILA, J., FRANCO, Y., VITIELLO, S., VELTRI, G., ORTOLEVA, P., CIRILLO, V., ... FANA, M. (2018). Behavioural study on the effects of an extension of access to social protection for people in all forms of employment. European Comission, BĆ©lgica.
- THEBEN, A. D., GASKELL, G., LUPIĆĆEZ VILLANUEVA, F., TORNESE, P., VELTRI, G., ALLEN, A., GĆMEZ, Y., ... CODAGNONE, C. (2018). Behavioural Study on the Transparency of online platforms.. European Comission, BĆ©lgica.
- THEBEN, A. D., LUPIĆĆEZ VILLANUEVA, F., GASKELL, G., VELTRI, G., FOLKVORD, F., BOGLIACINO, F., FERNANDEZ, L., ... CODAGNONE, C. (2016). Study on the impact of Marketing through Social Media, online games and mobile applications on children's behaviour. European Comission, BĆ©lgica.
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