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Catalina Lobo-Guerrero, Premio al Libro Periodístico Los Restos de la Revolución winner alumni interview.

UPF and UPF-BSM commemorate the bicentennial of the birth of Fyodor Dostoyevsky with the publication of White Nights, co-published with Angle Editorial. 

With the new Spanish Climate Change Law, companies will have to calculate their carbon footprint, as well as draw up and publishing greenhouse gas reduction plans. What impact will this have on the future of this businesses? Fàtima Vidal, faculty in the Business & Management Strategy Department, analyzes the consequences. 

The metaverse is the evolution of social technology and refers to a collection of digital worlds, where the defining quality is presence, that is, the feeling of actually being there with people, which allows creating an immersive and multisensory experience in the applied use of various devices and technological developments on the internet.

PrEP is an oral treatment, in pill format, that helps prevent HIV infection in at-risk populations. The success of oral PrEP is more than demonstrated in numerous clinical studies over the last decade.

Historian and writer Yuval Noah Harari writes in his book Sapiens, From Animals to Gods: “70,000 years ago, homo sapiens was still an insignificant animal minding its own business in a corner of Africa. In the following millennia they became the master of the entire planet and the terror of the ecosystem ”.

The European Union (EU) has been working for years on how to encourage private capital to focus on financing sustainable activities. Measures have already been put in place within the action plan for financing sustainable growth.

The sixth edition of the international competition Wisibilízalas, aimed at schools to break gender stereotypes in STEM (Science, Technology, Engineering, Mathematics), has already begun. Founded by the director of the Technology Area of the UPF-BSM, Ana Freire, the initiative is supported by the Ministry of Science and Innovation and the FECYT.

China is an indisputable global player in the field of knowledge and for this reason UPF Barcelona School of Management wants to live up to its importance. With this objective, the school presented its China Global Strategy.

Industrial technology startups are scientific-technical based companies with a validated technology, which offer the market a tangible product. These startups are the great unknown of our entrepreneurial ecosystem, but they have an important economic and social impact. And more industrial startups are needed in Catalonia.

The Catalan startup Nixi for Children, incubated at the StartLab of the UPF Barcelona School of Management, has been awarded as the Catalan Startup of the year.

"Although the word disruption is usually used lightly, in the case of blockchain it is fully justified, and Catalonia cannot remain on the sidelines in this transformation process", warns the director of the Postgraduate in Blockchain and other DLT Technologies, Luz Parrondo.

Many companies have long been working with marketing strategies based on the psychology of scarcity, which translates into consumers' fear of running out of the product they want. In a situation of real shortages of raw materials, is this a useful strategy? The director of the Master in Marketing, Carolina Luis Bassa, analyzes it. 

The UPF Barcelona School of Management has been distinguished with the recognition of academic excellence with "four palms of excellence" according to the EdUniversal classification. The agency classifies Pompeu Fabra University’s management school as “Top Business School With Significant International Influence”. Thus, the school rises one step in the international ranking.

The UPF Barcelona School of Management's Business Leadership Observatory conducts a research on digital disconnection between more than 90 companies from up to 40 different occupational sectors.