News

Directed by Javier Wilhelm and Maria Munné, the Chair aims to respond to the needs of the local world in the implementation of policies to promote coexistence

Gender quotas are without a doubt one of the most controversial topics in the equality realm. Truth is, when quotas are applied in organizations where there is no real commitment to equality, it is women who end up paying the price. Nia Plamenova, lecturer in the Business & Management Strategy Dept., sheds light on the debate. 

Women are involved in more than 80% of purchasing decisions. It is not surprising that they are the target audience of many marketing and communication campaigns, although they are often spoken to from a male perspective. Cristina Aced, expert in Corporate and Digital Communication, analyses the strategies of brands to approach female audiences.

Artificial Intelligence can be an ally in the fight for gender equality, but it needs to be trained. Through machine learning, algorithms learn whatever we want them to, but something that seems completely harmless can result in mass discrimination if the examples with which it has been trained present some kind of bias. Ana Freire, Director of the Operations, Technology and Science Dept., show some examples.

Women continue to be under-represented in management bodies, even in Spain's benchmark stock market index. Eighty per cent of listed companies do not comply with gender equality requirements and six of the 35 companies do not achieve even 20 per cent female presence on boards of directors. Erola Palau Pinyana, researcher in the Operations, Technology and Science Department, analyses the data and notes the poor performance since March 2021.

The financial and technological sectors have a gender diversity problem. Women are under-represented in management positions, and even less so in founding positions. However, in the fintech sector, the female presence is slightly higher than in traditional fields. Why? Director of Finance, Accounting & Controlling, Luz Parrondo, talks about it. 

Up to 428 companies have left Lleida in the last six years, a figure that accounts for 3.2% of the total companies in the territory, according to the Survey on the relocation of companies from the Lleida counties, commissioned at the University of Lleida (UdL) and the UPF Barcelona School of Management (UPF-BSM), with the Board of Economic Promotion.

The UPF Barcelona School of Management alumni, Neus Ballús, wins the best film Gaudí Award 2022.

Only 4.7% of women are entrepreneurs in Spain, and 6.3% in Europe. This reality means that women drive only 20% of start-ups. The data show that entrepreneurship is also far from gender equality. Susana Domingo, Director of the Academic Area of Strategy & Entrepreneurship, explains som of the reasons for this disparity. 

Rebecca Ferreri, Operations Planning Specialist at Ferrero, is Master of Science in International Business alumni at UPF Barcelona School of Management.

La UPF Barcelona School of Management ha reduit un 20% el consum d’energia elèctrica, aigua i emisions durant el mes de febrer amb la Marató de l’Energia, en consonància amb els valors i objectius de la seva missió de lluitar pel benestar planetari.

The Catalan Association of Accounting and Management (ACCID) and the UPF Barcelona School of Management (UPF-BSM) have published Measuring and managing the 'social impact of organizations (2021), the 32nd issue of the Journal of Accounting and Management, which explains the conceptual basis of social impact and compiles practical applications.

The European Union's new regulations on sustainable investment threaten the financing of the military industry. Commission advisers recommend hanging the "socially unsustainable" label on the defense sector.

While supply chains are still recovering from the so-called container crisis, another major event is looming that will have a major impact: the conflict between Russia and Ukraine. In an article published in Expansión, the Director of the Postgraduate in Total Supply Chain Management, Oriol Montanyà, analyses the impact that the war will have on sectors such as food, energy and technology. 

The professor at the UPF Barcelona School of Management, Xavier Brun, explains the economic consequences of the Russian attack on Ukraine, such as rising commodity or energy prices