
The UPF Barcelona School of Management (UPF-BSM) has named the best Master and Postgraduate projects of the 2022-2023 academic year in the fifth edition of the Student Project Awards, the annual event that gives recognition to the theses of UPF-BSM students in seven categories: Research; Knowledge Transfer; Interdisciplinary Studies; Gender and Diversity; Ethics, Social Responsibility and Planetary Wellbeing; Culture; and Innovative Business Initiative.
The Dean of the UPF-BSM, Llorenç Bagur, highlighted how strongly these awards had been consolidated, with this year’s edition “receiving 50% more applications than the previous edition”. With this in mind, he expressed his gratitude for “the efforts and hard work of all the students, as well as the faculty members, who have reviewed and evaluated all the projects in record time”.
Introduced by Sub-Director General, Oriol Montanyà, and the Director of the Master of Science in Sustainability, Erola Palau, the event was also attended by the Director General of the UPF-BSM, José Manuel Martínez-Sierra, who closed the event emphasizing that “all these projects show that the School is on the right path, as they all reflect the values that the UPF-BSM advocate.
Before the awards were presented, Miriam Acedo, a graduate of the Master in Professional Mediation, Director of Human Capital at Lunet Facility Services and co-finalist in the last edition of these awards, shared a few touching words with the finalists of the class of 2022, explaining that the key to success is underpinned by three pillars: “choosing human, empathic leaders; attracting talent and gaining their loyalty in an environment in which they can grow; and a commitment to a culture based on wellbeing”. In her opinion, “we have to combine a highly demanding workplace with a high level of care for its people”.
The Award-winners
The Vice Dean of Research, Jordi Perramon, presented the awards in the category of Best Research project. The top award in this area went to Roger Artero Cruañas and Botond Horányi for their project “Navigating the financial landscape of energy transition”.
The top award for the Best Knowledge Transfer project was presented by the Vice-Dean of Knowledge Transfer, Susana Domingo, to Jéssica del Carmen Sánchez García for her project “Climate change communication. Evolution, frames and the movable middle”.
Susana Domingo also presented the joint top award in the Best Interdisciplinary Project category to Nelly Padilla Gómes for her project “N-BRAIN – Integral care service for premature children and their families” and to Eva Palacios Martínez for “The NBrain Project: A clinical mediation service for children at risk of neurodevelopmental disorders and their families”.
The award in the fourth category, Best Gender and Diversity Project, was presented by the Director of the Academic Department of Finance, Accounting and Control, Luz Parrondo. The jury decided to give the top award to Stefany Hernández Arrieta for her project “Scientific tales for the senses”.
Marcos Eguiguren, the Associate Provost of the UPF-BSM and Director of the Chair in Sustainable Finance, presented the awards to the best projects in the Ethics, Social Responsibility and Planetary Wellbeing category. The winning project was “Intervention project in minor offences in the neighbourhood of El Born in Barcelona: circles of proximity and sympathy” developed by Adrián Arroyo Díaz-Morera, Génesis Jiordana Ceroni Nazar and Víctor Mateu Vidal.
Next, Mathilde Brodu, the Director of the UPF Group’s Culture Program, presented the top award for the Best Culture Project to Berta Pladevall Soriano for her project “Katiuska Collection”.
The top award in the final category, Best Innovative Business Initiative, sponsored by Vita Student, was presented by Ramon Bastida, the Director of the Full-Time MBA, and Elena Cabezas, the Marketing Manager at Vita Student, to Marina Hidalgo Jaén for “EYE2FACE – Boost your communication skill”.
Best Research Project
Best Knowledge Transfer Project
Best Interdisciplinary Project (first prize ex aequo)
Best Gender and Diversity Project
Best Ethics, Social Responsibility and Planetary Wellbeing Project
Best Culture Project
Best Innovative Business Initiative