News

"How do teams have to change to innovate better?" The Academic Director of the Master in Business Transformation through Innovation at UPF-BSM, Alfons Cornella, has tried to answer this question and others such as why innovate, who, when to do it, what it consists of, how to do it or how to measure it in the webinar Innovative teams for an accelerated market.

Greenwashing includes false ‘green’ communication and advertising strategies used by companies to differentiate themselves from competitors and show climate commitment

"Before this work was done by statisticians and now this profile has evolved into engineering, analysts and data scientist"

The UPF Barcelona School of Management hosts the presentation of the book Quan el franquisme va perdre la universitat. El PSUC i el Sindicat Democràtic d'Estudiants de la Universitat de Barcelona

The UPF Barcelona School of Management hosts the presentation of the book that celebrates the 25 years of the Gaspar Casal Foundation with reflections on the covid-19 by 48 authors

Female entrepreneurship still represents a very small percentage of entrepreneurial ecosystem. During the webinar "Female entrepreneurship", the panellists explain the challenges faced by women in this sector and give some keys to overcome them. 

Willing to help public authorities modernise the productive fabric

After an atypical 8th of March, the Univeristat Pompeu Fabra has awarded an honorary doctorate to Angela Y. Davis, professor emeritus of the University of California Santa Cruz and North American activist.

The social network that has changed paradigms about algorithms, influencers and content has also given the boost needed to the revolution with which Twitter and Facebook sought to recover the magic lost over time. Alberto Guevara, academic coordinator of the MSC in Marketing, talks about ClubHouse.

The recent months of the pandemic have caused crises and also opportunities. Many businesses and organisations have taken the opportunity to reflect and grow or change, while others are observing how the world is transforming around them.

The president of the Union of Chinese Associations in Spain, Lam Chueng Ping, shared with the students his experience of more than 50 years in the business sector in Catalonia and Spain.

The awards aim to recognize and give visibility to personal or professional projects with a social impact of UPF Barcelona School of Management alumni.

To find out the reality of gender equality in the top positions of IBEX-35 companies, UPF-BSM researcher Erola Palau studied the proportion of women on boards of directors and management committees: only four of the 35 companies in the Spanish stock market index comply with the CNMV's recommendations on diversity on boards of directors. Some of them do not even reach the recommended half. 

The Culture programme raffles 25 two-month subscription to Filmin for students to watch women in action.

The group of students of the Master of Science in Finance participates in the competition that this year consists of an analysis of CaixaBank.