José M. Martínez-Sierra has started this 2021 as the new General Director of the UPF Barcelona School of Management.
The UPF Barcelona School of Management has achieved the AMBA-accreditation which recognizes its academic quality and reputation and places it among the best business schools in the world.
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Jaume Puig-Junoy and Jaime Pinilla, Professors of the Master in Health Economics and Pharmacoeconomics, have recently published an article in the high-impact magazine "Health Economics" (Q1).
Last August, Silvia Calzón, a former student of the Online Master's Degree in Health and Medicine Economics, was appointed Secretary of State for Health of Spain.Silvia Calzón has a PhD from the University of Granada, a Master's in Public Health and Health Management from the Andalusian School of Public Health and a Master's in Health and Medicine Economics from the UPF-Barcelona School of Management.
Big cities, as New York, Paris, London, Lisbon, or Barcelona are managing large efforts to put the brands in top of the mind and, the importance of developing a brand image is getting more recognized than ever, as a successful place branding campaign can lead to the creation of attractiveness and a positive reputation of the city.