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We are currently witnessing a series of circumstances that accelarate the shift to a new political, economical and social paradigm in the West. Climate change is a consequence that will generate unbearable additional costs amidst a scenario dominated by massive amounts of debt and the end of the Draghi miracle.

The fame of multitasking has progressively gone downhill in the past decade, as evidence consistently showed that it's not the most efficient, nor effective way to work and live. Nia Plamenova, lecturer in the Master in Human Resources Management, outlines the pros and cons of task-switching.

Marcos Eguiguren, director of the International Chair in Sustainable Finance at the UPF Barcelona School of Management, analyses the European Parliament's decision on the taxonomy that indicates to investors which activities can be classified as sustainable or contribute to reducing greenhouse gas emissions. 

The Master in Pharmaceutical Marketing organises a session to analyse the key trends in the pharmaceutical industry and anticipate the future of the business and its professionals with experts from the sector such as Cristina Pérez, Marga Paytubi, Gonzalo Rodríguez and Xavi Olba. 

Litigation finance is one of those new forms of venture capital that are becoming commonplace in more mature financial markets, such as the United States and the United Kingdom. In fact, in 2022, this modality moved up to 17 billion dollars. Xavier Fornt, professor and expert in international banking, explains what it is all about. 

The NATO summit in Madrid should be seen in the perspective of a great marketing operation. Excellent presentation, all very neat and tidy, like good advertising messages. But the reality –in terms of what lies behind it– is something else. This is how Jaime Batlle, Director of the Postgraduate Course in Executive Development in Sustainable Business, assesses it. 

The UPF-BSM Master in Public and Social Policies remains in second place in the Political Science and Administration category. 

Ana Freire, Director of the Academic Area of Operations, Technology and Science at UPF-BSM; Nia Plamenova, lecturer on the Master in Human Resources Management at UPF-BSM; Jorge Salas, Chief Marketplace Officer at Jobandtalent, and Íñigo Vallejo, PR & Content Manager at Milanuncios, discuss the role of technology in the new labour era at the panel "Well-being at the click of a button: A new era for companies and workers", moderated by El País journalist Ana Pantaleoni.

Ana Palencia, Communication Director of Unilever; Marc Ros, CEO of After and Marcos Eguiguren, Director of the International Chair of Sustainable Finance, discuss the role of sustainability in the business sector at the round table "Greenwashing: always a bad idea?", moderated by Cadena SER journalist Carla Turró.

It is a trilingual publication with twelve articles written by experts in different disciplines who approach sustainability from different perspectives

The UPF-BSM has been recognized for the second consecutive year as a "transforming school", one of the categories awarded by PIR. The result positions the School among worldwide higher education institutions that show a "culture focused towards positive impact on society, integrated into their governance model, their systems, and their culture, with visible results in various dimensions of high impact". 

The Student Project Awards have awarded 21 students in the 2020-2021 academic year for their master's and postgraduate final projects in up to seven different categories.

The International Association of Masters in Business Administration has now accredited the family of programs in international business: the Master of Science in International Business, jointly offered with ESCI; the Master in International Business and the Master Online in International Business, as well as the full-time MBA, which will be offered to students from next October. 

The Director General of the UPF Barcelona School of Management (UPF-BSM), Jose M. Martinez-Sierra, chaired a session within the framework of the European Universities Summit, organised by the Times Higher Education (THE) and the Pompeu Fabra University (UPF)

Children represent a huge market for advertisers. Therefore, marketing of pre-dominantly unhealthy products plays an important part in their eating habits. Within this context, Alexandra Theben carried out a research to prove that marketing techniques such as advergames could also be used for the marketing of healthy food products such as fruit.