News

The UPF Barcelona School of Management inaugurates the 2022-2023 academic year with the participation of Ignacio Marull, partner responsible for PwC in Catalonia and Andorra, accompanied by the Rector of the UPF, Oriol Amat; the Director General of the UPF-BSM, José M. Martínez-Sierra, and the Dean of the UPF-BSM, Llorenç Bagur, and three representatives of the class of 2023. 

The spread of disinformation is considered a global threat for freedom and democracy. The Internet has made it easier to publish fake stories, and social media have made it easier to spread false stories. In this regard, Alexandra Theben has carried out an study to test the critical evaluation of news messages in social media. 

The partnership aims to promote the digital transformation of the school and to apply technological innovation in the training of the leaders of the future.

On 3 October, at 18:30, Ignacio Marull, partner responsible for PwC in Catalonia and Andorra, will deliver the inaugural lecture of the 2022-2023 academic year.

While it is clear that companies need to undergo a big transformation to become more circular, the circular economy model cannot succeed without the involvement of consumers too. Consumers can participate in the process by engaging in sustainable behaviors such as household recycling or the reduction of energy consumption. However, engaging in such sustainable behaviors is not necessarily easy for consumers. In this article, we will explore two barriers to sustainable behavior as well as some solutions to overcome such barriers. 

Increasingly, small businesses are adopting advanced technologies to analyze and predict customer behavior. This is the case of Beabloo, a Barcelona-based company pioneer in the field and partner of Barcelona Retail Lab, a project promoted by the City of Barcelona, CorEixample and CTecno.

Peiró now has the challenge of leading UPF-BSM's business strategy in a global and transversal way for the coming years, something that will represent a crucial qualitative leap for reaching the milestones that have been set.

The Rector of the UPF, Oriol Amat, handed the award to the Chairman of CaixaBank for his leadership in the "main European banking merger" with Bankia. 

The solution is complex: to carbonize electricity production for the sake of a more competitive price, but contrary to the policies of the 2030 Agenda, or to assume the high cost of electricity with the consequent negative economic impact on Europe. In this context, what role does Spain play? 

All those who end up passing through the classrooms of business schools end up agreeing: in the end, taking a master's degree is worth it.

Inflation is reaching levels that neither experts nor central banks had predicted. This situation, which could worsen between now and the end of the year, is having repercussions on personal finances such as shopping baskets and mortgages. Oscar Elvira, director of the Master's Degree in Finance and Banking, analyses the situation.

The Forum Edita opens its seventh edition under the title "Transformations and impulses in the world of books", with a focus on innovation and sustainability

What kind of world will we find when we return from summer holidays? What will the months leading up to 2023 be like? All these questions have been analysed by the faculty of the UPF Barcelona School of Management (UPF-BSM) in their weekly articles and, at this time of hiatus, they offer us their vision to help us reflect. 

Direction, challenge, opportunity. These are some of the concepts that the students have used to define their time in the classrooms of UPF-BSM. During the graduation ceremonies, the representatives of the 22 graduating class expressed their gratitude to the school and to their families and classmates and projected the future that now lies ahead of them. 

Twenty former students gave the closing lectures during the graduation ceremonies for the 2021/2022 academic year, with the aim of guiding the new adventure that the graduating class is now embarking on.